Gender idendity

Sexual orientation idendity Tran Nguyen ESSAY 1ENG111/ENF3 (027N) GENDER IDENTITYAdmit it or not, definitely there would be a period you stroll in the city or into an advantageous store at that point see a lady or fellow yet at the same time wonder in the event that they are truly are. For instance, a week ago, when I was en route to class, I was, by some coincidence, seeing a person with an exceptionally long hair covering half of his face, who from the start I thought he was a young lady until he welcomed his pal with a clench hand knock. We may normally imagine that folks for the most part stay with games or packs, and young ladies with hair and garments, however life isn't that simple.Nowadays, we can undoubtedly observe a young lady who is gathering with a lot of young men and playing soccer; or a person who is talking with his closest companions about to what extent he has been developing his horse tail.We by one way or another might locate this sort of strange, yet I for one feel that there is literally nothing amiss with this.There is one thing that we ought to get clear: sex isn't sexual orientation. As Judith Lorber asserted in Night to His Day 1, People are brought into the world sexed, yet not gendered, and they must be manly or ladylike (57). A large number of us may misconstrue what the genuine significance of sex and sexual orientation. While sex alludes to organic and physiological qualities that characterize people, sexual orientation alludes to socially built jobs, practices, exercises, and characteristics that a given society thinks about fitting for people (WHO) 2. Child nowadays can't generally pick their own most loved toys as their folks will pay all cost to keep their children from encroaching pink zone and confronting being decided by society (Guys And Dolls No More? - Elizabeth Sweet) 3. These days, there are...

Experience Essay Example | Topics and Well Written Essays - 750 words

Experience - Essay Example On account of the previously mentioned meet, the previous senator was talking in a general term, talking about his thoughts dependent on his political perspectives and association. On the principal question of Cavuto about the representatives who fled to Illinois to hinder the Wisconsin dubious bill, the senator replied in a general term grasping to his supposition what America ought to do. He urged America to remain with Walker, the legislative head of Wisconsin and to remain with the state where this contention is being resolved. This announcement of Pawlenty delineates speculation of perspectives as well as mirrors a relational hindrance introducing the political thoughts of the interviewee. He indicated the inclination of reasoning that his audience members have indistinguishable convictions from he did by apparently accepting that remaining with the Wisconsin representative is the response to rebuilding the administration. Static assessment is apparent in the expressions of Pawl enty about president Obama when he was inquired as to whether the Republicans may be reevaluating him to be unparalleled when the issue about the 2012 political decision was brought out. The senator expressed that he thinks Obama isn't great which could have been a clever response since he was just expressing his supposition which is unquestionably conceivable. Be that as it may, his next sentence made everything incorrectly saying, ‘I figure he ought to be beaten’, indicating his longing for Barack Obama. This gives the message to the audience or watcher that his feelings are sufficient against the president for him to state those words particularly the ones that came after that. ‘I think he’s not done a generally excellent activity as president and he doesn’t merit re-election’ are the individual perspectives on the representative which show static assessment. He has communicated an explanation which is one-sided and very critical, uncoverin g his insight to be a general truth and unchangeable. ‘Let’s talk about cutting†¦ as well as let’s talk about development too and we’ve got a president who sees none of that’ are the last articulations of the senator in his meeting. This announcement once more, shows decisions that are static, talking about a president who is approaching the finish of his term. Rethinking the declaration of the senator, I figure it is smarter to state, ‘I think he (Obama) could be beaten’ instead of utilizing the word ought to in light of the fact that it communicates a solid individual inclination against the president making the speaker appear as though he is against him. As an audience, these words are comprehended as essentially influenced by the interviewee’s feelings and political foundation and convictions, supporting the legislative head of Wisconsin and scrutinizing the president who prior communicated his objection over the Wiscons in association rights contention saying senator Walker is going past what he should do. The representative could improve his verbal relational abilities on the off chance that he sets aside some effort to think for a second before offering his responses and abstain from being diverted by his political perspectives and feelings. Reference â€Å"Your World Cavuto.†

Qualitative and Quantitative Research Methods Essay -- Social Researc

Presentation The subjective and quantitative research techniques are commonly applied in the field of social research. There has been a great deal of discussion on the relative favorable circumstances between the two structures among specialists practically more than on some other issue of procedure. The quantitative research configuration includes techniques which center around numbers, that is, amounts. The information gathered in this plan is for the most part in numbers which are then investigated utilizing factual and mechanical techniques. This plan is exceptionally connected with the field of science, for example, in commonsense done in a research center (Gall et al 2003). Then again, subjective structure ordinarily utilizes words to clarify more extensive ideas that can't be caught numerically, for example, convictions, sentiments and goals. The information gathered in this structure might be in type of words, field notes and transcripts. The information in this structure can't be seen nu merically (Timmons 2005). This article is an endeavor to pinpoint what might be viewed as distinct contrasts and significance of every strategy. Quantitative Method This examination includes utilization of inquiries whose alternatives of reaction have been foreordained (Bogdan and Biklen 1992). This plan of research utilizes the utilization of an enormous number of respondents. The estimation in this structure should hypothetically be objective, in numbers and measurably legitimate. Because of the enormous number of respondents, the examining strategy utilized is arbitrary. Before doing the exploration, the scientist applies a measurable strategy utilizing recipes to decide the size of the example which when considered would give discoveries inside adequate cutoff points. Analysts utilizing this strategy for the most part concur that the example looked for should yield discoveries with 95% certainty interim or there... ..., ‘Origins of Randomization in Experimental Design’. Diary of Special Issue on Experiment and Artifact, 79 (3), pp.427â€451. Jick, T 1979, ‘Mixing Quantitative and Qualitative strategies. Triangulation in action’. Managerial Sciences Quarterly, 24, pp.602-611. Foam, P 1992, ‘Critical outlines in Educational Research’. Hypothesis into Practice, 31(2), pp.87â€99. Schostak, J 2006. Talking and Representation-Qualitative Research Projects Berkshire; Open University press. Spector, P 1981. Research Designs. Quantitative Applications in the Social Sciences. London; Sage Publications. Timmons, S 2005. Subjective and Quantitative Research. Web. 21 March 2015. http://www.nottingham.ac.uk/nmp/sonet/rlos/ebp/qvq/3.html. Walker, W 2005, ‘The qualities and shortcomings of research plans including quantitative measures’. Diary of Research Nursing, 10 (5), pp. 571-82

Freshman Essay Topics - Use a Topic Youre Interested In

Freshman Essay Topics - Use a Topic You're Interested InFreshman essays are not really the same thing as senior essays. But they should all use the same themes. Here are some suggestions.My two favorite freshman essays topics are going to be 'What is education'Why are people so religious?' For both of these topics you need to make sure you get into what you call the problem. One thing that's interesting about studying religion is that there's always two sides to any given argument.One way to approach this is to use a statement of interest that may not be true but you can't help but like the person. Think about how often you have read something on your newsfeed that seems to be true yet you find yourself racking your brain trying to figure out what that statement actually means. The point is, you like that topic, you know a lot about it and if you've read it in a book or seen it in a movie, then you've probably liked what it's said. So you can use this to support the argument.Another freshman essay topic that I think is really good is 'What does success look like?' One way to do this is to try to capture the essence of what success actually looks like. The other way to do this is to have a little bit of the word knowledge involved and see what that means.Another great topic for a freshman essay is 'Kids aren't very smart, are they?' Of course kids are, but a lot of people want to believe that kids are clever when in reality they're just not very bright. We're all born with some skills, but we all also develop them over time.Sometimes it's just better to go for something that has a bit of knowledge that you like. What's nice about this topic is that you can use other forms of creativity, and there's always a more suitable story to use instead of just the actual facts. So do what you want and enjoy yourself.These are just two of the many freshman essay topics you can write about. There are many others that you can choose from. Get into writing in general if you wa nt to write about something more general, but if you're interested in getting more specific topics, then go with these.

Personally Identifiable Information Essay - 1071 Words

UNDERSTANDING OUR RESPONSIBILITY REGARDING PERSONALLY IDENTIFIABLE INFORMATION IFSM 201 JULY 22, 2012 Abstract Anyone who uses computer technology today accepts the fact that their Personally Identifiable Information (PII) may or could be transmitted, collected, and used to benefit the one who receives that information. It is our responsibility to know what PII transmissions are being made available for public use over the web. Understanding all the aspects of PII and the approaches that are to be taken to protect our privacy will make us more aware of PII. As we continue to utilize the technology available, we expose ourselves to become donors of PII. Having knowledge of what PII is and how information is being compiled to identify†¦show more content†¦This is the search box that is displayed in Google or Firefox when we wish to look up information about a particular topic of interest. Whenever we type a word or a topic of interest into the search box section indicated by the word â€Å"Search†, we transmit information about ourselves and our interest at the execution of that search. Advertisers see that search engine box request and gather information about our interest in an effort to contact us relating to that topic of interest. As a result of the search, they then solicit us to provide their services (Poritz, 2007). Information is being transmitted every time we type our subject of interest in the search engine box. The search engine creates a log file of our interest and advertisers obtain information about us from that particular search engine provider. It is not likely that the gathering of PII will cease in the near future. Search engines will continue to log and create files for usage by companies relating to our interest. Knowledge of how PII is transmitted and what we can do to minimize our contribution when surfing the web, will assure that information about us is distributed in a matter that is acceptable (Poritz, 2007). In general, items such as social security numbers, driver license numbers, birth records, race, and sex are all consider ed sensitive PII (Homeland Security, 2011). Keeping our information unseen is about the business ofShow MoreRelatedThe Impact Of Personally Identifiable Information1649 Words   |  7 Pagesconcerned with how their Personally Identifiable Information (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our websiteRead MorePersonally Identifiable Information Essay1216 Words   |  5 Pages(collectively, Services) (Authorized Customers). Personally Identifiable Information refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identificationRead MorePersonally Identifiable Information Essay913 Words   |  4 PagesInformation gathering, through networking, social media, and both on and offline storage have made it easier to collect information about an individual than ever before, with many concerns having arisen over the years about privacy and the ability to protect that privacy. As debates over personally identifiable information continue, one cornerstone remains a constant, ethics. Ethics are defined as â€Å"the standard by which human actions can be judged right and wrong (Online, 2012)†, b ut even thatRead MorePersonally Identifiable Information (Pii) and Ethics: Use of Cookies687 Words   |  3 PagesPersonally Identifiable Information (PII) and Ethics: Use of Cookies Cookie Trails In today’s era of technology, many people are concerned about internet privacy. Most concerns are usually sparked by misinformation. One piece of technology that is most misunderstood is the cookie and its uses. Many people believe that cookies are programs that can transfer viruses onto their computers. This is absolutely false. Cookies are typically harmless. Cookies are little text files left on yourRead MoreData Breaches Case Study704 Words   |  3 Pagesinitially announced that hackers had gained access through a third-party HVAC vendor to its point-of-sale (POS) payment card readers, and had collected about 40 million credit and debit card numbers. In January 2014the company reported that personally identifiable information (PII) of 70 million of its customers had been compromised. That included full names, addresses, email addresses and telephone numbers. The final estimate is that the breach affected as many as 110 million customers. The company recentlyRead MoreAnnotated Bibliography On The Security1950 Words   |  8 Pagesproduce the same output at the tempo of their active duty counterparts. The stressors placed on both the commissioned officers, to include warrant officer s and their noncommissioned officers creates the perfect environment for the mishandling of information. The lack of computer resources compounds the issues associated with the daily leadership requirements primarily due to the inability to provide resources to every leader. Moreover, these issues lead leaders to being to complete work from personalRead MorePrivacy Of Your Personal Information741 Words   |  3 Pagesabout the privacy of your personal information and your privacy is important to us. We hope that reading our Privacy Policy will help you visualize and understand that how do we manage your information when you visit our website. At â€Å"The Technology Times† we values the privacy of our users/visitors and takes every actionable step to safeguard the information we collect. The following is the detailed information and explanation on what type of personal information we receive when you visit www.techinismRead MorePrivacy Policy : An Internet Property Of Educhinalink Co.1345 Words   |  6 Pageslearn about our information collection and sharing practices. SICAS put the security of our users personally identifiable information high on our priority list. This Privacy Policy applies to personally identifiable information collected by Qingdao EduChinaLink Co., Ltd on its Web site at www.sicas.cn. We also outsource information to colleges, universities, nonprofits, and other organizations (hereinafter in this policy as our clients). When our clients collect information about you throughRead MoreThe Right To Confidentiality Is Guaranteed Partly By The1105 Words   |  5 Pagesconduct workers and their employers should meet with regards the handling of information. There is also Caldecott stand which govern the sharing of information based on the Data Protection Act. 2. Summarise the main points of legal requirements and codes of practice for handling information in health and social care. DATA PROTECTION ACT 1998 The data protection act sets out 8 principles governing the use of personal information – Fairly and lawfully Obtained only for one or more specified and lawfulRead MoreA Privacy Policy With Explanations1473 Words   |  6 Pagesfabric store in Edwards, Colorado. The website at www.VailTrappingsco.com educates visitors about their services and collects contact information for scheduling free estimates. A privacy policy on the Vail Trappings website serves three purposes: building trust with visitors, complying with applicable laws and minimizing liability. It tells visitors about what information Vail Trappings gathers from them and when, how they protect it, what cookies are used and how, third- party considerations, what

Marketing Strategy of Coca Cola in India free essay sample

INDIA India has a GDP of over USD 1. 236 trillion (2009 estimate), the 12th largest in the world (4th largest in terms of GDP on purchasing power parity basis of USD 3. 57 trillion) and per capita income of just USD 1,100 (136th in the world). Even during recessionary period of the last two years, economy has been growing at over 7%, 2nd fastest in the world (after China), that means its average income will double within 10 years. Demographic Trends India’s population stood at 1. 157 billion (July 2010 estimate), growing at a rate of 1. 07% (2010 estimate) with 64. 3% of total population accounting for people between age bracket of 15-64 years and 30. 5% below 15 years of age. Sex ratio of total population remains at 1. 08 males to one female (2010 estimate). Following are the changes being observed in the structure of Indian population and its impact on the companies targeting the Indian consumers over the last decade: * Women are increasing becoming career-oriented and prefe r to have children at a later stage in life. Especially in urban areas, there has been a tendency to have maximum one or two children which resulted in parents spending more per child (leading to better quality of life and education) and has allowed women to stay at work longer (increasing household incomes and encouraging the purchase of labor or time saving products). * Alongside a declining number of children has been a decline in the average size of households. The growth of small size households has had numerous marketing implications, ranging from an increased demand for smaller units of housing and smaller size but better quality of clothing and groceries. Social, Cultural and Lifestyle Developments In the last decade, India has seen more global influences than ever before. Technology has brought the diverse nation get closer, leading to evolution of communication patterns and reducing the bridges between urban and rural areas. This cultural shift has definite impacts on the Indian work scenario. Existing companies have redefined their strategies and companies have realized the importance of understanding the Indian playground in depth. Following are the key trends observed in socio-cultural environment f India, which give insights into new aspects of thought and communication that largely drive the nation today. * The role of women in society is changing as men and women increasingly share expectations in terms of employment and household responsibilities. For example, products like ready prepared meals will have more scope for growth which will relieve working women of their traditional role in preparing household meals. * Leisure is becoming a bigger part of many people’s lives, and companies have responded with a wide range of leisure related goods and services. Greater life expectancy is leading to an ageing of population and a shift to an increasingly elderly culture. Or at this time with 64% of the population being in the age of 15-40 years the Indian market is considered a youth market. Technology changing lives of Indian Consumers The pace of technological change is becoming increasingly rapid in the Indian consumers market, allowing new goods and services to be offered to consumers (for example, Internet banking and mobile telecoms). New technology can allow existing products to be made more cheaply, thereby widening the market for such goods by enabling prices to be lowered. In this way, more efficient and low cost airlines have allowed new markets for domestic air travel to develop. Outlook: We have looked at socio-cultural implications of Indian Consumers during the last decade. Importantly, steps in the right directions need to be taken immediately to avail of the existing opportunity to boost economic growth and enhance the socio-cultural landscape of India. CASE – 1 (MANUFACTURER) Changing Consumer Demand: Coca Cola’s strategy to exploit India’s Rural Markets during last decade Coca-Cola’s operations in India: Coca-Cola, world’s largest seller of soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus, giving a new foot-print to the Indian soft drink market. Coca-Cola has made significant investments to build up its business in India, including new production facilities, waste water treatment plants, distribution systems, and marketing channels. Coca-Cola India is among India’s top international investors, having invested more than USD 1. 1 billion in India since its entry in 1993. Decision to explore Indian Rural markets: During 2002, Coca-Cola came out with an idea to explore India’s Rural Markets, in an order to increase its sales volumes and gain overall market share in the country. This decision was not surprising, given the huge size of the untapped rural market in India and with flat sales in the urban areas, it was clear that Coca-Cola would have to shift its focus to the rural market. However, the poor rural infrastructure and consumption habits that are very different from those of urban people were two major obstacles to cracking the rural market for CCI. Because of the erratic power supply most grocers in rural areas did not stock cold drinks. Also, people in rural areas had a preference for traditional cold beverages such as Lassi (Yogurts) and lemon juice. Further, the price of the beverage was also a major factor for the rural consumer. Coca-Cola’s Rural Marketing Strategy: Coca-Cola’s rural marketing strategy was based on three As Availability, Affordability and Acceptability. The first A Availability emphasized on the availability of the product to the customer; the second A Affordability focused on product pricing, and the third A- Acceptability focused on convincing the customer to buy the product. 1) Availability When Coca-Cola entered the rural market, it focused on strengthening its distribution network there. It realized that the centralized distribution system used by the company in the urban areas would not be suitable for rural areas. In the centralized distribution system, the product was transported directly from the bottling plants to retailers. 2) Affordability Coca-Cola conducted a survey of Indian Rural Markets (in an order to frame its marketing strategy) and came out with a conclusion that 300 ml bottles (primarily being sold in urban areas) were not popular with rural and semi-urban residents where two persons often shared a 300 ml bottle. It was also found that the price of Rs 10 (15 cents) per bottle was considered too high by rural consumers. For these reasons, Coca-Cola decided to make some changes in the size of its bottles and pricing to win over consumers in the rural market and 200 ml bottles, called ‘Chota Coke’ (small coke) priced at Rs 5 (7 cents). Coca-Cola announced that it would push the 200 ml bottles more in rural areas, as the rural market was very price-sensitive and was sure that it would increase the rate of consumption in rural India (as evident from the fact that rural sales accounted for over 50% of Coca-Cola’s total sales in 2003). 2) Acceptability The initiatives of Coca-Cola’s in distribution and pricing were supported by extensive marketing in the mass media as well as through outdoor advertising. The company put up hoardings in villages and painted the name Coca Cola on the compounds of the residences in the villages. Company had also set up temporary retail outlets and participated in fairs and traditional local gathering (primarily on festivals) which are major sources of business activity and entertainment in rural India. The Upshot Coca-Cola’s marketing initiatives were proved to be very successful, and as a result, its rural penetration increased from 9% in 2001 to 35% in 2003 and 54% in 2009 as Coca-Cola continued to add more villages to its distribution network in rural markets. CASE – 2 (SERVICE PROVIDER) Changing consumer demand: Bharatmatrimony. com to tap India’s growing online matrimonial services market An Overview of the Company: Institution of marriage holds a significant moment in the life of an Indian† Mr. Janakiraman, CEO – Bharatmatrimony. com BharatMatrimony. com has grown into a leading name in online matrimonial market within last decade in India. Company has successfully innovated the concept of match making on the Internet, connecting milli ons of marriage aspirants across India and World. Company has been making profits right from the beginning (net profits of USD 3. 6 million in 2009) and is currently growing at the rate of 300 % per annum. Key Milestones: BharatMatrimony. om has over 10 million members worldwide and been recognized by the Limca Book of Records for having the highest number of documented marriages. The site has also been awarded â€Å"The Best Matrimony Portal† by PC World, a leading technology magazine. Change in demand for matrimonial/match-making services from traditional means (marriage bureaus/brokers, newspaper advertisements and family/friend networks) to online services: India’s online match making market is worth about USD 20 million presently, a small fraction of around USD 500 million spent on traditional matrimonial services. It is estimated that there are around 450 million people in India currently below the age of 21 and with over 300 million people estimated to get married in the next 30 years in India, matrimonial services is a fast growing market in India and online match-making concept is still remains untapped and expected to grow at an annual rate of 50% to 70% in the coming 5-7 years. Growing penetration of internet especially among young Indians: India has one of the youngest population pool and the fifth largest Internet Population in the world with present figure crossing 40 million online users, which is estimated to grow further in a big way. Matrimonial websites are increasingly turning into a better option for the younger generation in their search for the perfect life partner. India has low level of Internet penetration compared to other countries, many of whom have seen, as a result, the growth of a large number successful Internet businesses over the past decade. Bharatmatrimony’s innovative idea of promoting the match-making through internet: The company has got the first mover advantage since they were the ones who started this online matrimony segment in India. On the socio-cultural front, the dominant tradition is that of arranged marriages, where the parents or family elders find a suitable match for the young adults. Though matrimonial portals are a fairly recent phenomenon, the trend has picked up. Match the demographics and the tradition of arranged marriages and there is clearly a huge market for match-making – whatever the medium. With its reach, convenience, speed and relative privacy, the Internet provides a superior alternative to any other medium. Users need to simply log on to a matrimonial portal and upload their profiles, sharing as much or as little information as they choose. They can then search for partners according to their individual preferences. Non-resident Indians (NRIs) are zeroing in on their dream partners through the various tools that can be accessed via internet and proving to be a big draw for NRIs, living in the US, UK, Middle East, Australia ; New Zealand. Bharatmatrimony. com is the first portal in India to offer Voice-based matrimony services, which allow users to record, listen and reply to any profile using their mobile phones. The Web site has also taken the lead in offering Real-Time online Horoscope Matching and presently offers this service in nine regional languages. The Road Ahead: Despite the presence of many online matrimonial portals, there is a vast majority of people following the traditional means of finding a soul-mate and the reason behind this is present social norms and low internet penetration rate in India. The online portals are mostly used by people living in metro cities but with expected rapid increase of internet users in urban and semi-urban areas, online matrimonial services are expected to grow at 50% annually in the near future. (Please Turn Over to Next Page) PART – B (Answers to Questions 1) Environmental Scanning Strategy Followed by United Spirits Limited Information regarding environmental scanning conducted by any company remains a high degree of proprietary records and hence, I will not be able to discuss the environmental scanning process conducted by my employer. However, I was able to collect some data/information regarding United Spirits Limited and same is being discussed here. Brief Overview of Company: United Spirits Limited (UB Group) is India’s largest manufacturer of alcoholic beverages (beer brand is known as ‘Kingfisher’) and second largest in the world with sales of USD 1. 12 billion for FY ending 31/03/2010. THE ENVIRONMENT SCANNING PROCESS Environmental scanning is the foundation for strategic thinking and planning. True scanning breaks out of the internal focus and limiting paradigms that keep us from seeing and understanding the driving forces in the environment. Environmental scanning is not fortune telling. We can’t predict the future, but we can prepare! United Spirits has analyzed the following factors while researching the external environment for beer markets in India: SOCIAL ; DEMOGRAPHIC FACTORS: India’s population is 1. 236 billion (2009 estimate), second largest after China. India’s young emerging middle class (64% of country’s population is between ages of 15-64 years) offers tremendous upside growth potential in urban areas. The economy is growing rapidly and personal disposable income is rising, especially among young Indians working in the services sector like IT/software, banking/financial services, telecoms and consulting. ECONOMIC FACTORS: India is one of the world’s fastest growing consumer markets. A rapidly growing population, an emerging middle class with rising per? capita incomes and blossoming urban centers make India a powerful emerging market. Moreover, Favorable agricultural climate ; network: India’s climate is favorable for the harvesting of hops and barley, the primary natural ingredients in beer. There exists potential to establish supply relationships with local commodity producers. Steady growth in India’s beer market: India has an active domestic brewing industry with many local firms and rising foreign investment. Although per? capita beer consumption is relatively low presently but younger generations (characterized by westernized culture) have the potential to be high? volume consumers. According to a report on beer market in India, from ‘MindBranch’ (a research firm based in US), beer sales in India are forecast to grow at a compound annual growth rate of 17. 2% until 2012. COMPETITIVE FACTORS: Although market saturation is only a marginal concern, it is worth noting that a rush of foreign investment, combined with a healthy domestic brewing industry, makes India a highly competitive emerging market. POLITICAL AND LEGAL FACTORS: A tangled web of tax and regulations across Indian states (India has 28 states and 7 union territories) remains a major barrier to beer market growth in the country. Different regulations on pricing and distribution, as well as fluctuating excise duties, foster inefficiencies and makes harder for brewers to attract consumers. Transporting beer is expensive and each state levies taxes on alcohol at its own determined rates. It is a state? by? state market rather than a national market and taxes are levied at higher rates on all alcoholic products crossing the state borders. This makes it essential for brewers to have production facilities in different states (rather than centralized production facilities and gaining economies of scale). OUTLOOK: Despite its challenges, India’s young emerging middle class and favorable agricultural climate make this an attractive expansion opportunity. Many international players acknowledge India as a largely untapped market with strong growth potential. Answer to Question: 2 (Part B) United Spirit’s Environmental Scanning Strategy: Evaluating its Success (I could collect very limited information available to measure the success of United Spirit’s Environmental Scanning Strategy, being proprietary information for the company) Successful environmental scanning alerts the organization to critical trends and events before the changes have developed a discernible pattern and before competitors recognize them. Otherwise, the firm may be forced into a reactive mode instead of being proactive. United Spirits Limited has been very successful in implementing its Environmental Scanning Strategy for beer markets in India as evident from the following facts: 1) United Spirits reported a significant 79% growth in total sales in the last three financial years, from USD 625 million in FY2006-07 to USD 1. 12 billion in FY2009-10. 2) Company is already largest spirits manufacturing company in India and became second largest manufacturer in the world in 2010. ) Company’s portfolio of spirits brands is valued at over USD 5 billion 4) Company is a Market Leader with over 59% market share of India Spirits Business 5) Company has sold over 100 million cases (3. 6 billion bottles) in the year 2009-10 6) Portfolio comprises of a wide range of Brands including 20 Millionaire Liquor Brands Suggestions for further improvement in the environmental scanning strategy adopted by United Spirits: Focus on smal l cities and semi-urban areas of India: Environmental scanning should now be focused on smaller towns and cities, as economic growth has continued to spill over from the major cities into smaller ones, the alcoholic drinks industry has been buoyed by strong growth in the consumption of economy beer drinks in smaller cities in less developed states, such as Orissa, Bihar and Madhya Pradesh. Product Portfolio to incline towards niche brands With continued expansion in the consumer base for niche, international and premium products, manufacturers and importers stepped up their activity in niche categories ranging from champagne to dark beer. The spate of international brand launches continued in 2009, with the entry of several brands, including Korbel Champagne (Brown-Forman Corp), and Teacher’s Origin blended Scotch whisky, by Beam Global Spirits ; Wine. Niche concepts gained traction recently, for example, the opening of Beer Garden a microbrewery from Rockman Group in 2008 and ‘Howzzat’ a cricket themed microbrewery opened in 2009. To explore high-end supermarkets for distribution of premium products Rise of chained outlets in the on-trade is also expected to provide opportunities for manufacturers to connect with consumers through promotions and tie-ups. Volume sales of alcoholic drinks through supermarkets witnessed a strong rise in 2008 and 2009. This provided a point of contact for manufacturers to target consumers with premium products, such as imported lager and wine. Outlook: United Spirits is expected to gain momentum as demand for branded alcoholic drinks is expected to continue to rise in near future with a double digit growth rate. A sound environmental scanning strategy can definitely provide a first mover advantage to United Spirits and gain market share. References List: 1) CIA World Fact-book (India page) 2) India at a Glance. Know India Portal. National Informatics Centre(NIC). 3) India Country Profile from BBC (www. bbc. co. uk) 4) Moody’s credit rating and analysis report on India 5) Interface between urban and rural development in India. In Dutt, Ashok K. ; Thakur, Baleshwar. City, Society, and Planning: Planning Essays in honour of Prof. A. K. Dutt. Concept Publishing 6) http://en. wikipedia. org/wiki/India 7) http://www. Coca-Colaindia. com 8) http://www. cokefacts. org/facts/facts_in_keyfacts. shtml 9) http://en. wikipedia. org/wiki/Coca-Cola 10) Various news and articles available on online archives of Indian newspapers (Times of India, Economic Times, Business Standard and Financial Express) 11) Report on India’s online matrimonial search from M/S Juxt-Consult Online Research ; Advisory Company (an online research consultancy firm based in India) 12) http://www. bharatmatrimony. com 3) Modern Indian Culture and Society – an article by Knut Jacobsen (http://media. routledgeweb. com/pdf/9780415452199/9780415452199. pdf) 14) Information on online matrimonial services from Alexa, a web information company (www. alexa. com) 15) India Ministry of Information and Broadcasting (2009). India: a reference annual. New Delhi: Govt. of India 16) ComScore report on social networking sites in India (http://www. gauravonomics. com/blog/comscore-report-on-socialnetworking- sites-in-india) 7) India We dding Planner (www. indiaweddingplanner. com) 18) â€Å"Beer market in India†, a report from MindBranch, a research firm based in US (www. mindbranch. com) 19) CIA World Fact-book (India page) 20) ‘About us’ and financial information pages of www. unitedspirits. in 21) Brewery Magazine http://www. breweryage. com/industry/ 22) Beer in India. http:// http://en. wikipedia. org/wiki/Beer_in_India 23) http://www. beerinstitute. org/statistics. asp? sid=2 24)

2 Obscure Ways You Can Create Writing Samples from Scratch

Raise your hand if youre a journalist and any writing portfolio pieces you have are in print? You want to transition or moonlight as a freelance writer, but you have no proof online that you can even write. Youre stuck and have no clue what to do, even though you have years of reporting background or experience writing news stories for your local newspaper. This story isnt uncommon. Ive learned there are many talented journalists with extensive backgrounds and training, but have no way of showing this online. What do you do in this case? Lets look at traditional ways you can build your freelance writing portfolio and then Ill show you two obscure ways to create online samples from scratch (with an actual link you can show prospects that you do have published material online). Get My Free Course on Getting Paid to Write Online Freelance Writing Portfolio – Where Writing Samples Live There are a few traditional ways new freelance writers create samples for their freelance writing portfolio. But, even though they are the standard, they arent always the best approach if youre a journalist. 1. Your Blog Posts One of the easiest ways to secure writing samples for your freelance writing portfolio is to just create blog posts on your writer website. You can create sample pieces of content you want to get paid to write about. For example, if you want to write and get paid for career topics, then create a few blog posts in that niche. It doesnt really matter what you blog about really, since prospects are looking to see if: You know how to write for an online audience You provide quality content Your writing is easy to read You engage the audience in your writing Whats great about this is, after you publish your posts, you have a link for your portfolio page. But, what if you dont have a blog or even a writer website? Youre a journalist and want to break into online writing, but without a website or a blog this is a little more difficult than you originally thought. What then? 2. Guest Post By far, the best way to build your portfolio is by guest posting. You not only get a link for your freelance writing portfolio, but you also get your name out there (and its on someone else blog!). Its a great marketing strategy since you get an author bio at the end of your post. This can help you land clients, or at the very least, get prospects back to your site or your freelance writing portfolio page – if you have it on a free portfolio platforms such as Contently or Pinterest. But, guest posting can take a lot of time out of your schedule. You have to: Research which blogs accept guest contributors Find out if those blogs are worth your time (i.e. are the sites popular, does the blog produce epic content, whats their content schedule and time frame for publishing guest posts) Make sure you thoroughly read the guest contributor guidelines Pitch your idea or draft Write the guest post Wait to see if its been accepted And when you do land a guest post, most blogs have a long wait time from the time you submit your post to the actual publication date. This can span anywhere from 2-6 weeks. But, you need samples now. You want to pitch and to pitch you need sample posts to show prospects you can actually write. What do you do now? 3. Create Your Own Writing Samples A final way to build your freelance writing portfolio is to just create samples yourself. Its super easy and for journalists – while it might be time consuming – you can transcribe your print material to a MS Word document easily. You can also create a Google Doc and make a shareable link. You can then link this in your portfolio. But, this isnt the best way to showcase your work. For starters, if all you have are PDFs for samples, it makes you look amateurish. Lets take a look at a pitch email and tell me which one looks more professional. This one with links to my portfolio pieces: Or this one: The second one screams youre a new freelance writer. And you know what? If a prospect gets a whiff of your newbie smell, they might get scared and move on to a more experienced freelance writers pitch email. Prospects need to know you are a professional and this is your thang! They are entrusting your with their content marketing strategy to help them generate traffic, sales and loyal customers or readers. If youre new, they might think you have no clue how to do that. But you and I both know you DO know, because youve been doing this for yearsjust in print. If you provide documents or PDFs of writing samples, it just means you are not an online writer. You are a writer and documents are all you have! So, how can you solve this? Freelance Writing Samples – 2 Unknown Methods Traditional ways just arent working for you and you need a way to build your freelance writing portfolio with online content. You dont have a website or blog yet, but you know you want to at least start pitching and seeing if this is actually a viable career (which it is!). Well, there are two simple and great ways to create online writing samples without a website or blog and without guest posting. Lets look at them in detail. 1. LinkedIn Pulse Do you have a LinkedIn profile? I hope you do. Its the place for professionals to network with others in their industry and its also a perfect place to land clients. LinkedIn has a publishing platform, LinkedIn Pulse. Its a place to read the latest news from influencers and other professionals. Its also perfect to create your writing samples. To do this, you first need a LinkedIn profile (itll come in handy when youre a freelance writer!). Once you filled out your bio and added your experience, you can start publishing content on the Pulse. On your home page, click on, publish a post. You then have a place to start writing your first sample. Include a feature image by sourcing Creative Commons licensed photos. When youre done, you have your first online sample that you can share on social media, add to your portfolio and provide in your pitch. 2. Medium The final place you can score an online sample is using the publishing/blogging platform Medium. When I was trying to find ways to create writing samples, I learned about this platform and this is what sparked this blog post. You can write content, link to your blog posts or republish them. You can also follow others, publications and even tags. You can sign up using your Twitter, Facebook or Google+ account, or you can create an account with your email. To create your sample, just click on, write a story. Just like the Pulse, you can instantly begin typing your sample and adding images to complete your post. You now have another sample you can link to in your portfolio. While both of these platforms can act as your portfolio, I strongly suggest you use your writer website to house your samples. And if you dont have a website yet, then to use Contently. Build Your Freelance Writing Portfolio Today You dont have to wait weeks to see your first sample. You dont even need your own blog. By using publishing platforms like the Pulse and Medium, you have an easy way to draft up your sample pieces and have them instantly published online. So, what are you waiting for? Publish a post on the Pulse and sign up to Medium (if you havent already) and start writing! But, if you need more help on sample writing, heres my guide to how to write a sample for your portfolio. If you follow me on Twitter, make sure to tweet your first sample and share it on LinkedIn so I can see it! Get My Free Course on Getting Paid to Write Online